IGNIFI welcomes new Strategic Healthcare Director

Healthcare marketing agency IGNIFI has added to its senior team with the appointment of Strategic Healthcare Director Joe McCarthy. Having worked client-side, in the pharmaceutical industry for over 30 years, Joe brings with him a wealth of experience from working with major brands developing and executing campaigns whilst building networks with key opinion leaders.

Joe’s most recent role prior to joining IGNIFI, was as Marketing Manager at Pharmacosmos where he was responsible for strategic planning and for leading the transition of their IV iron into the digital space. 

IGNIFI are delighted to welcome Joe into the fold. His extensive strategic marketing insight will provide invaluable guidance and inspiration for client brands as well as help lead strategic direction and problem solving for client healthcare campaigns.

Joe is already immersing himself in IGNIFI’s client brands and is poised to provide added value healthcare intelligence around HCP interaction, channel recommendations and competitors. This will allow IGNIFI to work with clients to translate these insights into creative communication solutions across different healthcare communication and digital engagement channels such as Veeva.

John Horn, IGNIFI Operations Director, commented,

‘Joe’s experience, knowledge and enthusiasm made him the perfect choice for this key role which further strengthens our senior team. This strategic appointment, alongside recruitment in other areas, gives IGNIFI the capability and capacity to further enhance the support we can give our clients in 2023.’

To find out more about how IGNIFI can work with clients to apply their insight and expertise to develop effective communication campaigns please get in touch. www.ignifi.co.uk/contact