Ignifi Expands Healthcare Team To Keep Pace With European Demand

Healthcare advertising agency IGNIFI has expanded its team in Sunderland with two new appointments. Craig Lambert joins the firm as Design & Production Coordinator and IGNIFI’s new Health Science Content Writer is Rebecca Dargue. The two newly created roles are part of the company’s growth strategy as it brings new talent to the team in line with the changing and growing needs of its clients.

Biomedicine graduate Rebecca joins IGNIFI via a masters degree in molecular medicine plus a stint at content agency Gloss Media. As Health Science Content Writer, she’s set to apply her science and copywriting experience in developing communications around medicines, medical devices and technologies. Production Coordinator Craig brings 15 years’ project management, graphic design and print production experience to the role, where he will focus on quality and agility in managing the many ‘moving parts’ of clients’ integrated marketing campaigns.

IGNIFI Managing Director Dave Watson commented: “2019 provided some significant business wins for us, particularly from Europe, and we’re looking to continue that in 2020 and beyond which means continuing to add to our great team. Our clients operate in regulated environments and we’re here to help them utilise a wide range of communication techniques, including content marketing and most recently virtual reality, to engage patients, consumers and healthcare professionals in the most appropriate and effective ways possible.”