Maxwellia announces funding to accelerate its mission for Self Care

Published on 27/03/2018
Maxwellia announces funding to accelerate its mission for Self Care

The NHS is under unprecedented strain with soaring public demand and severe budget constraints. Minor ailments account for one in five GP consultations in England and cost an estimated £2 billion each year.1 Many of these consultations could simply be avoided if more of the medicines that currently require a prescription were to become available to buy in pharmacies or supermarkets without a prescription.

“We have to start doing things differently and help people to look after themselves – it is what people want and the future of the NHS depends on it,” said Anna Maxwell, CEO of Maxwellia. “Today’s announcement is further endorsement of the work we have been doing to transform people’s health by providing easier access to the products and information they need, when they need it.”

The value of the UK consumer healthcare market is estimated at £2.47 billion and growing.2 Switching is a vital means of maintaining the flow of new drugs for Self Care and it is estimated that new switches could add 20% to the UK OTC market by 2030.3

“We are very pleased to be working with Anna and her team of switching experts on this unique opportunity to develop a range of new ‘over the counter’ medicine brands and enable patients access to well established medicines in pharmacies without the need to see their doctor,” commented Dr Vijay Barathan, Life Science Partner with Catapult Ventures.


1. Self Care: the first step to saving the NHS. PAGB Self Care Forum. 2013
2. PAGB. About Our Industry. Accessed 15 March 2018
3. Maxwellia Estimate

Photo attached L-R:
Amna Ali MRPharmS, Kelsey Mower, Anna Maxwell MRPharmS, Dr Merle Beal – Maxwellia, Vijay Barathan - Life Science Partner, Catapult Ventures, Dr Stephen Mann - Maxwellia

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