Developing a Product Launch Strategy from Your Desk
Published on 19/03/2020
Digital Product Launch
Digital marketing has been rapidly eroding the budget assigned to traditional print marketing for some time. 46.8% of scientific marketers believe content marketing and organic SEO are now the best way to generate leads.
This article discusses key channels which scientific marketers can leverage to take back control and launch a new product without even leaving their desk.
Topics covered:
- Video
- Application notes
- Interviews
- Webinars
- Product listings
