Hart Biologicals - Marketing Specialist

Job Type: Permanent, Full-time 37.5hrs p/w
Salary: £25,000.00 - £27,000.00 p.a.

Hart Biologicals is engaged in the research, development, manufacture, sale and marketing of a range of "in-vitro" diagnostic products for use in the detection, prevention, and monitoring of  number of medical conditions related to haemostasis and platelet function. 

The company provides innovative and quality medical products to meet the needs of an ever-changing healthcare field. Hart Biologicals employs 46 people and is located in the Northeast of England in Hartlepool.

DUTIES & RESPONSIBILITIES

To drive customer engagement and expand business opportunities for Hart Bio through innovative marketing strategies. Responsible for crafting compelling content across various platforms and media while staying ahead of evolving marketing technologies and social trends. This is a role for a creative thinker with a passion for strategic communication. It presents an exciting opportunity to elevate our brand presence while developing expertise in graphic design and digital marketing. This role will focus on enhancing visibility via social media marketing, search engine optimisation (SEO), and pay-per-click (PPC) advertising.

• Develop marketing communication strategies and KPI’s.
• Grow and optimize social media presence, increasing engagement and brand awareness through strategic content creation and analytics.
• Develop, monitor and maintain up-to-date and relevant collateral and website content for Hart Bio portfolio and related projects.
• Implement content marketing strategies to attract and retain target audiences, conduct keyword research and SEO optimization to enhance search engine rankings.
• Provide data-driven performance reports to measure ROI and refine marketing strategies.
• Support the organisation and promotion of local events, conferences, exhibitions, user meetings, and distributor events.
• Design and dispatch marketing materials (banners, posters, leaflets) for both digital and print use.
• Participate in learning and professional development opportunities.
• Exhibit strong teamwork and cross-functional collaboration.
• Undertake additional tasks as directed by management.
• Reporting directly to the International Product Manager

QUALIFICATIONS/EXPERIENCE

Essential:

• Bachelor’s degree (or equivalent) in Marketing, Communications, Graphic Design, Digital Marketing, or a related field.
• Excellent written and verbal skills
• Strong understanding of social media platforms, content planning, and scheduling tools.
• Strong understanding of graphic layout for marketing materials
• Open to recent graduates with relevant academic background and demonstrable passion for marketing.

Desirable:

• Experience with design software (e.g., Photoshop, Canva, or similar).
• Familiarity with internet analytics tools (e.g., Google Analytics, Meta Insights, SEO).

BENEFITS

• The company operates on a flexible working time system.
• Company Healthcare Scheme.
• Hybrid work model (mix of office-based and remote work).

HR Department (CV & covering letter) - Closing Date: Friday, 16th May 2025

As a member of the Equality Register, Hart Biologicals is an equal opportunities employer and welcomes applications from all communities.

Please visit the careers section of our website www.hartbio.co.uk to review our recruitment privacy policy.