We have developed a range of PCR reagents that maximise yield and sensitivity from the simplest to most challenging of reactions. On average, our products out-perform every competitor in terms of yield, specificity, sensitivity and speed. So your reactions have the best chance of working the way you want, first time. We're a UK-based company, with an international team and a global sales force (38 distributors and counting). Our focus is on PCR and nothing else. Because we don't rely on shareholders or venture capitalists, it lets us invest a large proportion of our profits into R&D: helping us make new reagents ‚ and improve on the ones we already have.